Saw a job advertised on Monster.com today from Diageo for a "Master of Whisky" for Seattle. The job as you would expect is to deliver knowledge of whisky to all distributors etc for all Diageo's key brands. Nice job! A job that I would say you would need a certain degree of whisky knowledge to get - or so you would think.
Not so - the advert for the job states that the applicant should have "A good knowledge of the wine and spirit market (whisky knowledge preferred but not necessary)".
There are many great ambassadors for whisky out there but why make a mockery of it all by giving people titles that they do not deserve. All I can say is get a grip Diageo and make sure you employ whisky people!
http://jobsearch.monster.co.uk/getjob.asp?JobID=55919065&AVSDM=2007%2D04%2D04+14%3A29%3A00&Logo=1&pg=2&brd=1&q=whisky&ss=0
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