Various reports have came out in the last few days that it turns out that that the majority of India's new middle class and young fashionable drinkers prefer rum or white spirits in particular in cocktails. It is however the 35-40yo plus brigade that is keeping whisky sales high. What we tend to forget is that although yes duty will becoming down on whisky in India - I am yet to be convinced as a punter is a good thing for me struggling to buy malt at a decent price in Scotland - it will also becoming down for white spirits and if they market themselves correctly which in all honesty they usually do a lot better than whisky then perhaps the boom will not be so sonic for whisky as we all think!
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