Thursday, April 09, 2009

Campari Acquires Wild Turkey

Subject to approval Gruppo Campari are to buy Wild Turkey for $575 million. A hell of a lot f money but probably better value than they paid for Glen Grant and in Jimmy Russell they get one of the greatest characters in the whisky industry! I think a lot of this deal will be to do with growing distribution channels as is stated in this article.

Will be interesting to see what happens - throwing that kind of money about maybe Campari could buy Whyte and MacKay? Again just a thought!

Read Campari's press release here

1 comment:

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