Subject to approval Gruppo Campari are to buy Wild Turkey for $575 million. A hell of a lot f money but probably better value than they paid for Glen Grant and in Jimmy Russell they get one of the greatest characters in the whisky industry! I think a lot of this deal will be to do with growing distribution channels as is stated in this article.
Will be interesting to see what happens - throwing that kind of money about maybe Campari could buy Whyte and MacKay? Again just a thought!
Read Campari's press release here
Showing posts with label Wild Turkey. Show all posts
Showing posts with label Wild Turkey. Show all posts
Thursday, April 09, 2009
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